Handbook of Research on Social Media Applications for the...
Almeida, Cláudia Ribeiro de / Fernandes, Paula Odete / Ramos, Célia M. Q.
Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the onlin...